Anyone can pull a star rating down.
A competitor. A rival's friends. A stranger who never walked in.
There is no appeal.
And nobody at the other end who has to care. That is unjust, and small businesses live at the mercy of it.
So there are no stars here.
Every word about a business is a real person on the Floor, with a name, a face and a page you can open.
Nothing anonymous. Nothing negative in public.
A problem goes to the house, which looks, decides, and keeps a record. A mark can lapse. A page cannot be demolished.
And nobody can buy one either.
A bought five-star review has no face. A vouch has one you can open, and one person can vouch once.
You judge a business by who vouched for it.
Which is how trust has always worked, before the stars.
Take a Look. Free, always. Built in Toronto, at Jilani Place.