Select Social
You built your business with purpose. You make people's lives better. So why shouldn't your brand be known?
You built your business with purpose. You make people's lives better. So why shouldn't your brand be known?
You Run the Business. I Handle the Socials.
The strategy, research, scripting, filming, editing, analytics and constant testing behind every post. What looks like a 30 second video often has hours of work behind it.
No Handoffs. You Work Directly With Me.
It all started with me simply posting on TikTok and Instagram.
At first, I was creating content for myself: learning what made people stop scrolling, what made them watch, what made them engage, and why some content worked while other content disappeared almost instantly.
Then I started helping the people around me. I helped my employer with their professional social media, then my parents with their businesses. What started as something I genuinely enjoyed slowly became something people were asking me to do for them.
That was six years ago.
Since then, I’ve worked with businesses across many different industries, helped business owners build their social presence, consulted brands on their content and strategy, and learned what actually goes into making a business visible online.
Over the years, I naturally became especially strong in the medical space. It’s an industry I understand extremely well: how to take professional knowledge that can feel complicated, technical, or even intimidating and turn it into content that people actually want to watch, understand, save, and trust.
But working across so many different industries taught me something even more important:
Social media is social media.
The niche changes. The audience changes. The language changes. But people are still people.
They want to be entertained. They want to learn something. They want to connect with the person behind the business. They want to know why they should care, why they should trust you, and why they should choose you instead of the hundreds of other businesses competing for their attention.
And that is the part I love
I don’t just want to make a business’s Instagram look nice. I want to understand what makes that business worth knowing about and figure out how to communicate it in a way that people remember.
Sometimes that means sitting behind a laptop developing the strategy. Sometimes it means planning an entire month of content. Sometimes I’m behind the camera filming the owner, doctors, employees, products, or services. Sometimes I’m writing the hook, directing the video, editing it, analyzing what worked, and deciding what we should test next.
Today, I work with businesses to handle both sides of social media: the content people see and the strategy behind why they’re seeing it.
Because there are so many incredible businesses that are genuinely great at what they do, but you would never know it from their social media.
And after six years of doing this, that’s probably the biggest thing I’ve learned:
Being good at what you do isn’t always enough. People have to know you exist.
Polina SNobody yet. A vouch here is a real person, once, with their name and face. No stars, ever.
Vouch for them Your name and face go on it. You need a page on the Floor first.
No open time in the next three weeks. Write to them.
A window is a promise between two named people. Nothing is paid here.
Refer somebody Under your name. They hear it on the Floor.